If you have been following along in the blog, I have talked about using Shopify and Google Adwords to learn about analytics with a live platform and ad campaigns. There is another platform, which is free and easy to use as a starting point if you are beginning to learn the basics of analytics, called Gumroad.
Even though you do not have the ability to do conversion tracking from specific ads on Gumroad, you can get a sense of basic analytics. Gumroad will generate data on how many people visited the site, and how many people that visited the site actually purchased an item. However, it will not provide information if the visitors were generated from an ad, or if a certain advertisement was better than another. This is one of the trade offs of using a free tool, because you have to infer on what's going on from the limited insights that are provided as data is generated. There is an option to connect the foundation of Google Analytics to Gumroad, which will provide more in depth insights to aid in more accurate inferences about audience behavior. However, don't forget to go back to the basics of generating traffic through advertisements on social media or using Google Adwords. It is the same concept for Gumroad as it is for Google Analtyics; for a tool to produce data, traffic needs to be generated.
Overall, I want you to understand that learning even the basics of analytics can help you make an advertising campaign more effective and efficient, which is valuable for a business and tracking their return on investment. Thus, analytics can improve spending decisions for advertising budgets to generate greater revenue through more effective ads, and aid your career.
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