eCommerce Analytics : Adwords

Now that you know the importance of tracking how effective is the money spent on a particular ad, in terms of making you money with Shopify. It is important to look into a tool called Google Adwords to combine with Google Analtytics and Shopify. These three tools combined make up the perfect trio to capture the full life cycle of analytics and allows you to take a closer look at your return on investment.

In this trio, Shopify provides the foundation for you to create a successful eCommerce site through connecting directly to analytics. Then, Google Analytics tracks the behavior of consumers on your shopping site for ordinary analytics, that I have mentioned throughout this blog. While Adwords, creates the ability to track conversions through providing a way to advertise a site and track how much money you are exactly making from the money spent on ads.

So how does Adwords work? Adwords uses a conversion code which creates a link between the ad and the site. For example, a person sees your ad and is directed to your site when they click on it. Then, the user decides to buy your product and is greeted with an order confirmation page. This prompts Google to mark this purchase as a successful conversion because the specific click on the ad resulted in a purchase. Thus, Google Adwords visually presents how much revenue you made on your eCommerce site for spending the x-amount of money on Google. Take note, people clicking on your ad does not mean they are going to buy your product. Google will charge you because their job was to direct visitors to your site, it is your job to get people to buy your products.