eCommerce Analytics : Shopify

Let's take a break away from Google Analytics, in order to look at other ways to track the success of your platform. I have briefly talked about the return on investments in my first post in Introduction to Google Analytics, but I believe that I did not put enough emphasis on the importance of tracking it. Tracking ROI is an important skill to have for anyone who wants to make money, which is the core of Google's success. The best way to track ROI is by being able to do conversion tracking, which means you can tell exactly how effective is the money spent on a particular ad in terms of making you money.

One of the best ways to learn how to track ROI with analytics is through a real eCommerce system, in which I would recommend to set up a Shopify account. Unfortunately, to fully test out the performance of your ads you will need to make the website live, which will require you to spend at least $30 per month for a basic plan. However, what sets Shopify apart from other tools is its ability to work with Google Adwords for conversion tracking; that is essential to helping you make money and begin tracking your return on investment. Shopify allows you to set up a fully functional eCommerce site and accept payments without the need of a web developer. Using this tool is beneficial for people whose platform is to sell digital products, physical products, or to use it as a learning curve to gain experience. If you haven't gotten enough of Google Analytics, after getting started and signing up for a Shopify account you can connect your storefront to your Google Analytics account. This will give you the benefits of gathering ordinary analytics, such as behavior and number of visitors, to parallel data from conversion tracking.

Overall, I wanted to put an emphasis on the importance of understanding the concept of return on investment because you will be helping yourself and your employer to maintain a sustainable online marketing environment. You will be able to measure your success and effectiveness in making money by tracking your return on investment, which is an invaluable skill to any businesses success.