If you haven't taken actions to promote traffic for your choice of platform, I would advise to begin immediately; in order for Google Analytics to produce data, traffic needs to be generated. One of the easiest and quickest ways to generate traffic is through posting an invitation link of your website or mobile app on social media accounts you already use, such as LinkedIn, Facebook, Twitter, etc. If you want to direct traffic to a specific area of your platform, make sure to promote a link that will lead directly to the desired area instead of the main page of your platform.
However, free social media promotion has become harder due to filters on
personal accounts and the evolvement of online advertising. Personal social
advertising has become almost parallel to professional social advertising; to which you have
to sometimes pay to get exposure. Taking Facebook as an example, many posts are filtered
on news feeds which could prevent your personal post from being
seen by all of your friends. This is where Facebook created options for ad campaigns as well as promotions for your posts with the links you share to the public, through paying Facebook to promote your posts. Take warning though, whenever you pay Facebook to promote your platform, it
will let the readers know the post is sponsored or if it is an advertisement.
Overall, make sure to study and learn your social media outlets for opportunities for free or paid self promotion. In addition, with your shared posts make sure to include visual previews, because pictures get more attention leading to more traffic for your platform, and more data for Google Analytics. Thus, to build a strong network it takes a great investment of time, money, and
patience to create a mass interest of retention and the following of users.
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